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"Share a real testimonial that hits some of your benefits (but isn’t too sales-y)."
REAL NAME
Use this long-form section to really paint a picture of the before and after. What’s the problem you’re solving? What’s the benefit people are getting?
For example, if you’re hosting a webinar about how to collect leads for an online business, describe the struggle of trying to find and convert prospects—then explain how your webinar is gonna help make it easier.
You can also highlight the urgency or exclusivity of your offer. If this is only available on a particular day or for a limited time, make that clear.
This is your last shot at converting someone. Remember to link the call to action button so it sends visitors back to your form at the top of the page.
© 2025 Canadian Down Syndrome Society. All rights reserved.
Location
This is a great space to further clarify your offer, whether it’s additional benefits or need-to-know details.
What’s the value people will get from your offer? Use this section to make your most compelling pitch.
Tell visitors about the incredible discounts they’ll get with their coupon, or the must-read information included in your ebook.
Alternatively, you could include headshots for featured contributors or step-by-step instructions for claiming the offer.
Include a video or photo to help people understand your offer (or just to hype ‘em up).
For example, you could call out some of the specific, actionable learnings from your ebook or webinar.
This is also your last opportunity to call out any information that might convince visitors to convert. Make it count.
3.21 Magazine is published by the Canadian Down Syndrome Society and the Down Syndrome Resource Foundation.
In these pages you will find the collective wisdom of parents who have walked these steps before you, supplemented by the knowledge of professionals who have served as reliable guides for many families in the Down syndrome community.
With over 23 issues, you'll find reliable information and insights on every stage of life - aging with Down syndrome, school transitions, finding employment, housing options, independent decision-making, mental and physical health, sibling relationships, self-advocacy, and caregiver guidance and support.
Karl Nieva
Parent in the Down Syndrome Community
Professional Insights
Community Advice
Advocacy News
The New Parents' To Do (and To Don't) List
Growing at Their Own Rhythm: A Guide to Early Development
Let's Eat Together: Navigating Feeding Development for Your Child
"If I Knew Then What I Know Now" Parent Q&A
What Do You Know About Down Syndrome? Test Yourself!
"Having a voice nationally, as well as advocacy locally and provincially, makes a huge difference. Our kids and our families need to be heard. Our challenges need to be seen and addressed. I'm thankful for the magazine for the advocacy."